SPORT
is
IN OUR DNA
SET creates winning teams. We build winning cars and help drivers reach the top. Our family-oriented team spirit ensures that every member can be themselves, feel respected,
and be valued.
The sporting side of SET Promotion is the core of our company. For over 20 years, we have competed successfully worldwide—across different series, with various cars, and alongside diverse drivers. Yet, we have often won. This success reflects the strong culture of our organization.
Passion, loyalty, and respect are the core values of our company. They guide everything we do and shape the commitments we make.
With decades of experience
we have strong expertise in:
TO WIN
SET creates winning teams, We build winning cars, we coach winning drivers. On top of that, we have a great team spirit. That's part of why we win.
The sporting side of SET Promotion is the core element of the company. We have been competing successfully around the world for over 20 years in different series, with different cars, with different drivers. Yet we have always won. That in itself shows the culture of the organisation.ies in various international competitions.
race team
operation
SET has a long history and extensive experience in managing race team operations on the international stage. We handle every aspect of racing team management from start to finish—designing and building race cars, providing engineering, mechanics, and logistics. During and between races, we ensure the cars are maintained and repaired to perfection.
operation
SET has a long history and extensive experience in managing race team operations on the international stage. We handle every aspect of racing team management from start to finish—designing and building race cars, providing engineering, mechanics, and logistics. During and between races, we ensure the cars are maintained and repaired to perfection.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
operation
We design and manage pit areas and service parks, operate catering and hospitality for guests and fans, and handle customer events and team marketing. With many years of experience, we excel in every aspect of race team operations.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
operation
We design and manage pit areas and service parks, operate catering and hospitality for guests and fans, and handle customer events and team marketing. With many years of experience, we excel in every aspect of race team operations.
operation
As SET Promotion, we have successfully worked with various drivers. We have also collaborated with our valued partners on projects such as the GRX-Taneco, SET-Loenbro, GRX-SET, and, most recently, in partnership with PWR Group on the CE Dealer Team by Volvo Construction Equipment, among others.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
operation
As SET Promotion, we have successfully worked with various drivers. We have also collaborated with our valued partners on projects such as the GRX-Taneco, SET-Loenbro, GRX-SET, and, most recently, in partnership with PWR Group on the CE Dealer Team by Volvo Construction Equipment, among others.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
We have extensive expertise in design and engineering. We’ve designed and built complete race cars, as well as providing design and manufacturing for various motorsport parts.
We have extensive expertise in design and engineering. We’ve designed and built complete race cars, as well as providing design and manufacturing for various motorsport parts.
We know what it takes to design and build a competitive race car. With our deep knowledge and a network of experts, we can deliver exceptional results. Thanks to our rich history, we understand the high standards required and have the ability to test and verify the quality of our work.
We know what it takes to design and build a competitive race car. With our deep knowledge and a network of experts, we can deliver exceptional results. Thanks to our rich history, we understand the high standards required and have the ability to test and verify the quality of our work.
Our expertise is trusted by a wide range of clients worldwide. Whether designing individual racing parts or completing an entire series of racing cars, we deliver professional, high-quality projects from concept to final delivery.
Our expertise is trusted by a wide range of clients worldwide. Whether designing individual racing parts or completing an entire series of racing cars, we deliver professional, high-quality projects from concept to final delivery.
development
We are highly experienced in developing and coaching talented drivers to reach the highest level. Dozens of drivers from around the world have been part of the SET Promotion family, growing into winners alongside us.
We have extensive experience in developing and coaching talented drivers to reach the highest level. Dozens of drivers from around the world have been part of the SET Promotion family, growing into winners alongside us.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
development
We are recognized as a team dedicated to developing aspiring talents. With our expertise, resources, and above all, the will and skill to teach what it takes to win, we help drivers reach their full potential. Racing and driving skills are essential, but winning requires more, and we know what makes the difference. The proof: over 140 rallycross podiums with 20 different drivers—and counting.
We provide driver coaching year-round, including during the off-season, to ensure drivers are fully prepared for the start of each new season.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
development
We provide driver coaching year-round, including during the off-season, to ensure drivers are fully prepared for the start of each new season.
We are recognized as a team dedicated to developing aspiring talents. With our expertise, resources, and above all, the will and skill to teach what it takes to win, we help drivers reach their full potential. Racing and driving skills are essential, but winning requires more, and we know what makes the difference. The proof: over 140 rallycross podiums with 20 different drivers—and counting.
Our partners can focus on what’s essential, while we take care of the sporting side—with passion and precision down to the last detail.
Discover the highlights of SET’s racing history
The company is best known for its excellence in sporting endeavors and has earned a strong reputation as a dealer of high-quality racing cars, spare parts, and motorsport equipment. Additionally, the company showcases an impressive portfolio of involvement in a wide range of automotive and motorsport-related events, complemented by its expertise in driver development and coaching.
The name SET Promotion was created to describe the way the company operates, which has embodied three fundamental components since its launch.
The company is best known for its sporting endeavors, and is also widely known as a dealer of high quality racing cars, their spare parts and motorsport equipment.
But the company also boasts an impressive roster in a wide range of automotive and motorsport related events, as well as driver mentoring and driving coaching..
Read more – Find out more about the different functions of SET
